There is a desperate need globally for African content. In keeping with the festival’s theme of the versatility, the festival this year will support the Rwanda Development Board, by hosting and facilitating a mini film market, the hope is that the film market will not only promote the country and it’s creative industries, but also serve as a platform for young African filmmakers to gain exposure for their films. The festival want to give young African filmmakers a space where they can gain exposure and platform to engage with global TV networks and film executives. Filmmakers will have to apply to have a booth at a small fee, this is in order to facilitate the activities within the market.